From upload to fix list in one pass.
Here is exactly what Hughina does with your ad, step by step, and what you get back.
Illustrative flow
The walkthrough
Upload
Drop in the ad file: a video in 9:16 or an image in 4:5 or 9:16. No ad account connection is needed.
Analysis
Hughina reads the file: frames, cuts, on screen text, faces, product visibility and audio cues, and compares them against patterns common in short form ads.
Hook score
The opening seconds get their own score, with the frame where attention is most likely to slip marked on the timeline.
Retention estimate
A predicted watch through for the full ad, summarised as Low, Medium or High, with the likely drop off moments explained.
Predicted hold per 5 second window, in words, not percentages.
Fix list
Up to a handful of precise fixes, each pinned to a timestamp and ordered by expected impact, ready to send to your editor.
Rescore
Upload the new cut and compare it with the previous version, so you can see whether the edits moved the scores.
v1
v2
Illustrations show sample creatives and illustrative scores.
What you get
Every report has the same four parts, so your team knows where to look.
Earbuds feed.png
Meta feed 4:5
Drop points
Platform checks
4 of 6 clear
Hook score
How well the opening holds attention
Drop points
Moments likely to lose viewers
Fix list
Ordered by expected impact
Platform checks
Safe zones for TikTok and Meta
Sample creative, illustrative report
Who it is for
Agencies
Review every client creative against one standard before launch, and send the editor a timestamped fix list instead of a vague note.
DTC brands
Narrow ten variants down to the three that deserve a test budget, and brief creators with specific changes.
Freelance media buyers and creative strategists
Back up your feedback with a clear, shareable report when a client asks why an opening needs to change.
What a score is, and is not
A score is a directional prediction. It helps you decide which creative to fix first and what to test next. It is never a guarantee of results, of your cost per purchase, or of whether a platform will approve the ad. Run your tests, read your own numbers, and use Hughina to choose better starting points.
Want to try it on your own creatives?
Invites are sent in batches from the waitlist.
Your Hughina invite is ready
One email, sent when your batch opens