See which ad holds attention before you pay for reach.
Upload a video or image ad and get a hook score, a retention estimate and a list of exact fixes, scored for TikTok and Meta placements.
In private build. Invites go out in batches from the waitlist.
Scores are directional predictions, never a guarantee of results.
Sample creatives, illustrative scores
What Hughina looks at in every creative
A hook score for the two seconds that decide everything.
Hughina reads the opening of your ad frame by frame. It looks at what is on screen, how fast it moves, whether the product or a face appears, and whether the first line of text is readable. The hook score sums that up so you know if the opening needs work before you spend.
First frame clarity
Is there a clear subject in the frame before anyone decides to scroll?
Opening motion
Movement, cuts and faces in the opening, read frame by frame.
Text you can read
Hook text size, contrast and position on a phone screen.
First 5 seconds
Attention, frame by frame
Hook score
Sample creative, illustrative scores
See where viewers are likely to leave.
A predicted watch through curve for the whole ad, with the moments most likely to lose people marked and explained.
Retention estimate
Shaker testimonial v3.mp4- 10:02 slow open
- 20:09 long product explanation
- 30:21 call to action arrives late
Estimated watch through
Medium
Drop points3
Biggest riskSlow open
- 0:02 Slow open, viewers leave before the product
- 0:09 Long talking shot with no cut
- 0:21 Offer arrives after most have left
Sample creative, illustrative scores
Estimates are directional. They show where to look, not what will happen.
Fix list
Shaker testimonial v3.mp4
- 0:00 to 0:02Expected impact: High
Cut the first 2 seconds. The product appears only after the greeting.
- 0:04Expected impact: High
Captions are too small. Increase to at least a third of the frame width.
- 0:11Expected impact: Medium
Move the offer earlier. It is first mentioned after most viewers are predicted to leave.
- 0:18Expected impact: Medium
Call to action is spoken but never shown. Add it on screen.
- Whole videoExpected impact: Low
Keep key text out of the bottom fifth, it sits under the caption area.
Sample creative, illustrative scores
Fixes you can hand straight to your editor.
No vague notes like "make it punchier". Each fix has a timestamp, a one line instruction and an expected impact, ordered so the change most likely to matter comes first.
- Timestamped, so the editor finds the moment in seconds
- Ordered by expected impact, High to Low
- Written as an instruction, not a grade
A prediction is a head start, not a promise.
What a score tells you
- Which creative to fix first
- Which opening is weakest
- What to test next
What it does not tell you
- Your results
- Your cost per purchase
- Whether an ad will be approved
Built for the way media buyers actually ship creatives.
Compare variants side by side
See which opening is stronger before both go live.
Sample creative, illustrative scores
Static ads too
Image ads get focus zones for product, offer and button.
Batch upload
Shareable report
Illustrative report
Notes for your editor
Pin a note to the exact second.
Score history per creative
Every version of a creative keeps its score, so you can see if the edits helped.
Scored for where the ad will run.
Sample creative, illustrative scores
TikTok checks
- Key text clear of the top bar
- Nothing important under the right action rail
- Captions above the bottom caption area
- Hook lands inside the first 2 seconds
- Readable with sound off
- 9:16 full screen framing
TikTok and Meta are trademarks of their respective owners. Hughina is not affiliated with or endorsed by them.
Agencies
- Review client creatives before they go live
- Send a fix list instead of a vague note
- Keep one standard across every editor
DTC brands
- Decide which of ten variants deserve budget
- Brief creators with specifics
- Stop paying to learn that the first two seconds were slow
How it works
Upload the creative
Drop in a video or image ad, the same file you would upload to the ad platform.
Read the scores
A hook score, a retention estimate and the moments most likely to lose viewers.
Apply the fixes and rescore
Hand the fix list to your editor, upload the new cut and compare.
A look at the kind of feedback you get.
Cut first 2s
The greeting delays the bottle. Open on the product in hand and start the line mid sentence.
Caption too small
The headline is under a fifth of the frame width. Make it at least a third.
Offer arrives late
The offer only appears in the last frame. Bring it into the first three seconds.
Show product sooner
The shaker is not visible until second 6. Put it in the first shot.
Product too small in frame
The candle fills a small corner of the shot. Move it closer to the lens so it takes a third of the frame.
Busy first frame
Too many objects compete in the opening frame. Crop to the phone and the subject.
No offer on screen
The ad shows the backpack but never the offer. Add the price or deal as on screen text in the first three seconds.
Weak ending frame
The last frame has no call to action. End on the product with the offer on screen.
Sample creatives made for illustration. Products are fictional and scores are illustrative.
Where Hughina is today.
In private build
We are building and testing Hughina before a wider release.
Invites sent in batches from the waitlist
Each batch gets one email with access details.
Pricing announced at launch
There is no price list yet, and we will not guess one here.
Invite queue
Fix the ad while it still costs nothing to change.
Join the waitlist and we will email you when your batch opens.
Hook score
Strong open
Retention estimate
High
Fix list
5 fixes
Illustrative report summary